MacHEADS the Movie To Premiere At Macworld Conference & Expo

[MacHEADS movie]

Chimp 65 productions has announced that their documentary film “MacHEADS The Movie” (www.macheadsthemovie.com) will premier at the 2009 Macworld Conference & Expo. The movie will be shown on Wednesday, January 7th, in room 131 in the North Hall of the Moscone Center.

MacHEADS is an in-depth examination of what makes the Mac, the iPhone, and all Apple products in general a cultural phenomena rather than just consumer electronics, and explores the extraordinary loyalty to Apple products by their followers, as well as their obsession with those products. The film features footage captured from Steve Jobs' historic Keynote address when he announced the iPhone in 2007, the first iPhone release as it took place in New York City, as well as archived footage from some of the earliest Macworld events.

"Two years after shooting the first reel at Macworld 2007, MacHEADS has now come full circle with this special premier at what is considered the Mecca for the Mac community,” says producer Ron Shely. “Macworld Expo & Conference 2009 is a natural place for telling the story of Apple and its followers, and we are thrilled to have the opportunity to debut this movie during one of the largest gatherings of Mac enthusiasts in the world.”

In an interview for Gizmodo, director Kobi Shely added, "In making this film we wanted to address this core question: How did such a strong community form around this brand and how did this phenomenon contribute to Apple's success. During the filmmaking process it became obvious that there is a community and there is Apple. Although they correlate, in many ways they are
separate."

The film also features footage and commentary from multiple Mac evangelists, including the co– founder of the first Macintosh user group BMUG, Raines Cohen; Apple Chief Evangelist and savior Guy Kawasaki; the first official employee of Apple inc., Daniel Kottke; publisher of the first Apple newsletter Adam Engst; author of Cult of Mac, Leander Kaheny; Chicago Sun-Times tech
columnist Andy Ihantko; and a special guest appearance by Apple co-founder Steve Wozniak.

Read what the press have to say about MacHEADs The Movie:

• "MacHEADS seems to capture the sense of charged emotions that Mac users have about their computers," CNET.

• Imagine a documentary about the Apple fanatics. Think Trekies meet the Mac.
Kobi Shely's MacHeads is that movie. The film takes a look at some of the
fascinating characters that make up the Macintosh community" - /film.

• "Soon there may be a Netflix Category for graphic design. Following in the wake of Helvetika movie, MacHEADS examines the cult-like following all things Apple.” Step Inside Design Magazine.


• "MacHEADS” looks like an incredibly odd little film – we love it already." Brit Films.tv

• "What is it about Apple products and the Mac in particular that inspires a fanatical, almost religious devotion among users? Kobi Shely and a band of documentary filmmakers went out seeking answers.” The Sydney Morning Herald

To view the MacHEADS movie trailer, please click here, or visit http://www.youtube.com/watch?v=yfZsiQ8CclE

[Paul Kent]

This is fantastic addition to Macworld Conference & Expo this year! I'm so pleased we can offer this to attendees!

[Neal Pann]

What time on the 7th?

[MacHEADS movie]

6:30 PM